About Us
Why Redefining Ahimsa?
Our Vision
A future rooted in Ahimsa, where animals, humans, and the environment thrive in harmony.
Our Mission
To end animal exploitation by building India’s largest youth-led animal justice movement in India through education.
How we work
Our Values
01
Radical Transparency
We share our impact, learnings, and failures openly — for
the good of the movement.
02
Inclusive and Collaborative
We build together, across teams, communities, and species —
no one drives this movement alone.
03
Resilliant
We don’t just withstand setbacks — we adapt, learn, and grow stronger
through them.
04
Catalytic
We spark disproportionate change, using intelligence and creativity to
unlock impact far beyond our size.
05
Stewardship
Impact Model
How the work turns into impact.
Vision
A world rooted in Ahimsa —
no animal is exploited · nature is protected · human health thrives
Mission
Build a sustained, youth-led animal justice movement through education.
Inputs —
Enabling Infrastructure
Multipliers — Reach We Borrow Rather Than Build
NSS, NCC, Malaviya Mission, Diksha, Swayam · existing AWS & student clubs · teacher-training and skill-building organisations
Three Parallel
Pathways ↓
NSS + multiplier access
Reach channel (input)
Government programs, existing AWS and campus clubs open the door
FPH certification
LMS course, LEAD-affiliated presenter
Awareness sessions and case studies delivered on campus
AWS / campus chapter
Track record, capstone, handover
Chapter handed to the next cohort so the campus keeps running without us
Individual Shift
More vegans, wider outreach
Institutional Shift
Recognised chapter on campus
Senior, influential teacher
Recruited where students are active
Sourced from campuses that already run an FPH cohort or chapter
Teacher certification
RA-owned course (LMS)
Classroom material the teacher can carry into their own syllabus
Cafeteria transition & policy
Electives + evolved-GTI (college)
Menu change, animals-on-campus policy and curriculum upgrades
Individual Shift
Educators change their own practice
Institutional Shift
Electives and cafeteria policy adopted
ESG / CSR / EHS certification
Working professional (LMS)
Certificate course aimed at sustainability and EHS leads
Volunteer matching
Employees + student volunteers
Employee volunteering matched to live campus chapters
Plant-forward policy adopted
Evolved-GTI (corporate track)
Cafeteria and events policy, with the badge renewed each year
Individual Shift
Employees shift diet and volunteer
Institutional Shift
Plant-forward corporate policy
Assumptions
Multiplier access (NSS, NCC, Diksha, Malaviya Mission) stays open to us
Certified students and teachers stay engaged past the course
Senior faculty carry enough influence to move cafeteria and curriculum policy
Corporate ESG and CSR mandates keep plant-forward policy attractive
Individual dietary shifts hold long enough to displace real demand
Impact Indicators
Animals spared
Estimated, from displacement data
Nature protected
GHG reduction from animal agriculture
Human health thrives
People sustaining a plant-based shift
The people behind the movement
Our People
Richa Mehta
Founder and Executive Director
Jaydeepsinh Jhala
Sr. Outreach Manager
Varsha Shankar
Outreach Coordinator
Abhishek Dubey
Outreach Coordinator
Nija Dhillon
Outreach Coordinator
Sowndarya Ganesan
Campaigns Manager
Alex Bury
Lauren Sprang
Patti Rogers
Our Roots
Our Journey
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut dignissim nec sapien vel tempor. Nunc id euismod massa.
17 Jan 2018
Founded
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Pellentesque vitae sem ullamcorper ipsum lacinia auctor.
17 Nov 2022
Team Building
Mauris tincidunt magna nulla, at ultricies tellus consequat bibendum.
13 Mar 2024
Second Office
Nam at sagittis turpis, at placerat urna. Mauris nec vulputate tortor, in tempus arcu.
17 Apr 2025
First Global
Nunc ac facilisis metus. Vivamus maximus porta lectus nec lacinia.
21 Sep 2026
International Award
Donec vel auctor mi. Nam dolor lacus, rhoncus eget ligula sed, blandit sodales eros.
95 billion land animals and Trillions of sea animals are abused, exploited and slaughtered only for food – this is equal to extinct the entire human population in 3 days.
Transparency matters
Where your donation is used?
Every One Rupee we Spend
Program activities
XXX
Fundraising
XXX
Operations
XXX
Help Us
End Animal Cruelty
Support the movement
Start a monthly gift — build change all year.
Secure payment via Razorpay · Eligible for tax exemption under Section 80G